Rolex Datejust 40MM 278288 RBR

Powered by either a Swiss or Japanese automatic mechanism, it delivers smooth sweep motion and precise accuracy, with the Swiss caliber offering COSC-level performance for a truly authentic Rolex experience.

The 31 mm case features a radiant yellow-gold–style finish crafted on premium 904L stainless steel, enhanced by a fully diamond-set bezel that adds brilliance and prestige. Paired with the iconic President bracelet, the watch provides exceptional comfort, durability, and unmistakable Rolex elegance. Sapphire crystal protection ensures long-lasting clarity and scratch resistance.

Its beautifully detailed dial—often complemented with diamond hour markers—elevates the watch’s luxurious identity while maintaining the classic Datejust layout. The signature date window at 3 o’clock, magnified by the Cyclops lens, ensures both practicality and timeless Rolex aesthetics.

Backed by a full 2-year International United Luxury warranty, this model delivers sophistication, brilliance, and the unmistakable prestige of Rolex’s diamond-set Datejust collection.